Facebook announced today that Instagram will be getting video support to it’s already popular photo sharing app. The feature goes live today and is set to rival the growing popularity of Twitter’s Vine app.
Instagram is giving its 130 million users the ability to post short videos of their choice. So now not only can you post pictures of your dinner, you can record yourself eating it too. Twitter’s Vine has grown increasingly in popularity since its introduction, and the addition of video to Instagram begs to wonder if Vine users will abandon their stake in the app.
Unlike Vine, Instagram allows you to record 15 seconds of video compared to Vine’s 6 seconds. Why 15 seconds? Instagram co-founder Kevin Systrom said the company tested several lengths and found 15 seconds “was that Goldilocks moment. It feels just right.”
The app will appear the same as the old app, which was part of their design to keep it as simplistic as possible. Upon opening the app its business as usual, by selecting the camera icon you are given the choice of the familiar still camera button or the choice of selecting the new video camera button to the right. After that it works much the same way Vine does, by touching and releasing the video camera button on the screen, you can start and stop playback, recording anywhere from 3-15 seconds of video.
But what would Instagram be without its iconic filters, how about 13 of them to appease your artistic-ness. The filters range from your usual black-and-white effect to others that brighten or blur videos. You can add filters during the playback of your video and switch between them to decide which one you want to select before sharing it. You can also select a frame from the video that will appear as the cover in the photo stream. The cover photos will show in the stream as you scroll, but stop scrolling and the videos begin to play automatically.
One extra feature that Instagram has added is the stabilization software it calls “Cinema Mode”, which will help curb any shaky hand production. Cinema Mode will only be available to iPhone users at first, but will roll out to other devices in future updates.
One question that is already popping up is if Instagram will have the same problem with nudity that Vine had which disabled the app for a short time. Luckily Instagram has already been in the business of sharing photos and has their policy clearly stated. “You may not post violent, nude, partially nude, discriminating, unlawful, hateful, pornographic, or sexually suggestive photos or other content via the Service.” So to answer anyone’s question, yes your Instagram will be banned to social media hell.
Instagram with video is available now as an update or for download in iTunes.